Hi, i'm Wiljo Damstra-Rouwenhorst a.k.a. Will Yoow

Freedom leads
my creativity
Born late ’70s in Apeldoorn, Netherlands. Grow up in a world that moved whit awesome gadgets, music and movies. Started pushing lines and shapes around in the mid‑’90s.
Hip-Hop and House wasn’t just background noise—it was the whole atmosphere. It moved me, pushed me, still fuels every stroke I put down.
Rolled out to Deventer in the early zero’s, kept hustlin’, kept evolving. In 2024/25 i explored the amazing island Bali in Indonesia in 10 months. Working remote, soaking up raw island energy—jungle vibes and cultures that hit different. Always hunting for that next spark, that next wave to ride.
In my personal work, I love pushing the boundaries of creativity transforming mistakes into fresh, unexpected solutions that often find their way into my digital projects. I’m constantly sketching or creating surrealistic paintings in my studio in Apeldoorn. Beyond that, I enjoy turning dull walls into vibrant graffiti murals and bold street art pieces that bring spaces to life.
In my digital work I flow on my 25 years of experience in transforming imagination into visual designs. My expertise lies in creating suitable logos, corporate identities and strong art work for all kinds of marketing campaigns. But i also love to be creative in producing illustrations, paintings and large-scale murals.
Like to get in contact, than send me one...







Created visuals for











Awards & nominees with brands
2014
San Accent
Nominee most creative campaign by airlines
Transavia & Radio538 - Fanflight
UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )
2015
Dutch Interactive Awards
Nominee best social campaign
Dacia Duster Hunt
Concept, UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )
2016
Awwwards.com
Honorable Mention
Renault Twingo Fashionchallenge
UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )
2016
Dutch Interactive Awards
Winnaar zilver - Socials
Transavia - Ticket to the Eclipse
UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )
2023
The New Vermeer
Finalist
Dutch TV program seeking for the new Johannes Vermeer
Stranded in to the finals
Art Expositions
KuS
Heerlen - Netherlands
Curator Quik, From Queens, NY, Lin Felton a.k.a. QUIK (American, b.1958).
Together with Giant, Ces, Serch, Laser 3.14
2008
City of Dreams
Deventer - Netherlands
2010
Curator Studio Wonder, City of dreams expo. Together with Sander op den Dries, Joram Roukes, Sjaak Kooij, Hedof, Corkville, Egbert EGD, Niels Duursma
Coda museum
Apeldoorn - Netherlands
2019
Group expo with locals
2020
Coda museum
Apeldoorn - Netherlands
Group expo with locals
2023
The new Vermeer
In the TV program De Nieuwe Vermeer, creative people and professional artists bring disappeared works to life.
Haarlem - Netherlands
