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Hi, i'm Wiljo Damstra-Rouwenhorst a.k.a. Will Yoow

Freedom leads
my creativity 

Born late ’70s in Apeldoorn, Netherlands. Grow up in a world that moved whit awesome gadgets, music and movies. Started pushing lines and shapes around in the mid‑’90s.

 

Hip-Hop and House wasn’t just background noise—it was the whole atmosphere. It moved me, pushed me, still fuels every stroke I put down.

 

Rolled out to Deventer in the early zero’s, kept hustlin’, kept evolving. In 2024/25 i explored the amazing island Bali in Indonesia in 10 months. Working remote, soaking up raw island energy—jungle vibes and cultures that hit different. Always hunting for that next spark, that next wave to ride.

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In my personal work, I love pushing the boundaries of creativity transforming mistakes into fresh, unexpected solutions that often find their way into my digital projects. I’m constantly sketching or creating surrealistic paintings in my studio in Apeldoorn. Beyond that, I enjoy turning dull walls into vibrant graffiti murals and bold street art pieces that bring spaces to life.

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In my digital work I flow on my 25 years of experience in transforming imagination into visual designs. My expertise lies in creating suitable logos, corporate identities and strong art work for all kinds of marketing campaigns. But i also love to be creative in producing illustrations, paintings and large-scale murals.

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Like to get in contact, than send me one...

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Created visuals for

Awards & nominees with brands

2014

San Accent

Nominee most creative campaign by airlines

Transavia & Radio538 - Fanflight

UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )

2015

Dutch Interactive Awards

Nominee best social campaign

Dacia Duster Hunt

Concept, UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )

2016

Awwwards.com

Honorable Mention

Renault Twingo Fashionchallenge

UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )

2016

Dutch Interactive Awards

Winnaar zilver - Socials

Transavia - Ticket to the Eclipse

UX and UI website for the Netherlands ( Wirelab and Dorst & Lesser )

2023

The New Vermeer

Finalist

Dutch TV program seeking for the new Johannes Vermeer

Stranded in to the finals

Art Expositions

KuS

Heerlen - Netherlands

Curator Quik, From Queens, NY, Lin Felton a.k.a. QUIK (American, b.1958).

Together with Giant, Ces, Serch, Laser 3.14

2008

City of Dreams

Deventer - Netherlands

2010

Curator Studio Wonder, City of dreams expo. Together with Sander op den Dries, Joram Roukes, Sjaak Kooij, Hedof, Corkville, Egbert EGD, Niels Duursma

Coda museum

Apeldoorn - Netherlands

2019

Group expo with locals

2020

Coda museum

Apeldoorn - Netherlands

Group expo with locals

2023

The new Vermeer

In the TV program De Nieuwe Vermeer, creative people and professional artists  bring disappeared works to life.

Haarlem - Netherlands

Like what you see! Buy yourself a real fine art-print for a friend, collegue or great neighbour.

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